Report summary
Interactive commerce
Brasil Inovador describes VIVAMOMENTO’s entry into Brazil and its proposal to bring product sales, points, coupons and community together. The report presents information released by the company’s press office about establishing this model in Brazil.
The report covers the São Paulo operating base, market research and plans to use feedback to adjust products and activities. It also discusses potential opportunities for merchants and the challenge of building continuing consumer relationships rather than simply attracting occasional visits.
Read the original report — original in Portuguese
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