Economia S/A covers the research behind the Brazilian operation

Research and next steps

Economia S/A reports on roughly seven months of research before VIVAMOMENTO chose Brazil as its first market. Shopping habits, payments, social media, warehousing and logistics informed the analysis, with São Paulo selected as the operating centre.

The article describes plans to connect shopping, points and community participation. It also highlights consumer feedback, merchant collaboration and local operations. Initial priorities included improving the product and building a returning user base. Entry into other cities would depend on operating results, rather than representing an assured expansion.