Report summary
Beyond shopping
Empreendedor asks why someone might use a shopping app without an immediate purchase in mind. It presents VIVAMOMENTO’s plans to combine products, points, benefits and community, with user feedback informing improvements.
The article also examines shopping habits and the influence of social media. Delivery costs, timing and support remain essential to the experience. According to the report, the first year would focus on improving the product, building the local team, expanding partnerships and developing a base of returning users.
Read the original report — original in Portuguese
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