Mercado&Consumo covers the Brazil launch and local partnerships

Brazilian market

Mercado&Consumo reports that VIVAMOMENTO selected Brazil as its first market after seven months of research. São Paulo is the base for building its team and local operation. The article describes a model combining shopping, benefits, community and digital experiences to encourage repeat participation.

It also covers planned collaboration with brands, suppliers and service providers through campaigns, product testing and co-creation. These are described as initiatives under development, with consumer response helping guide the platform’s next steps.