Report summary
Jornal Montes Claros covers VIVAMOMENTO’s arrival in Vila Olímpia and its interactive commerce proposal. The report links shopping, activities and benefits with building a user community. Its local presence in São Paulo and connections between consumers, products and the team are the central themes.
Read the original reportSão Paulo, August 2026. Brazil's digital economy keeps evolving, and e-commerce is entering a new phase. Competing on price alone no longer sustains a platform. The ones that truly grow invest in customer experience, community engagement and long-term relationships with the people who shop with them.
Loyalty programmes, exclusive brand benefits, limited-time promotions and community initiatives have become the main tools for raising user participation and turning occasional buyers into loyal customers.
This customer-centred way of thinking about retail has a name: Interactive Commerce . It values interaction, loyalty and community participation at every stage of the shopping journey, from first discovering a product to coming back for the next offer.
VIVAMOMENTO expands its presence in Brazil
VIVAMOMENTO is in step with this trend and continues to expand its local operations in the country.
The platform focuses on four areas that reinforce one another:
- VIVA FLASH, with limited-time offers that add pace and freshness to the experience;
- loyalty programs, which recognize people who participate regularly;
- coupons from partner brands, which bring practical benefits to users’ everyday lives;
- community engagement activities, in which users take part in the platform’s initiatives together.
The goal is a shopping experience that is more engaging and more rewarding. To deliver that experience well, VIVAMOMENTO keeps investing in its local service and operations. An interactive model only works when there are people close to the user, understanding what they want and responding quickly.
A strategic presence in Vila Olímpia
As a central part of its localisation strategy, VIVAMOMENTO has set up an office in Vila Olímpia, one of the main business districts in the city of São Paulo.
The new office brings together key parts of the Brazilian operation:
- customer service for users, with a local team close to the people who use the platform;
- development of brand partnerships, which expand the range of benefits and coupons;
- relationships with merchants, so merchants can find a long-term channel to connect with their customers on the platform;
- community operations, which bring initiatives and activities with users to life.
Gathering these teams under one roof in São Paulo strengthens VIVAMOMENTO's long-term growth strategy in the Brazilian market. Decisions on products, campaigns and service are made closer to Brazilian shoppers, based on what they actually say and do.
One of São Paulo’s leading business districts
The location was chosen with intent. Vila Olímpia is known as one of São Paulo's major business hubs, home to multinational companies, technology firms and innovative organisations.
Being part of this environment strengthens VIVAMOMENTO's local operating capacity and lays a solid foundation for new partnerships with Brazilian brands, businesses and communities. It is also a clear signal of commitment: the platform has chosen to operate in Brazil with its own structure, a local team and a physical presence in one of São Paulo’s most important business districts.
Outlook for interactive commerce
Brazilian shoppers increasingly value interactive experiences and benefits that build up over time. In this context, local operations and the interactive commerce model are set to play an ever more important role in the evolution of e-commerce in the country.
VIVAMOMENTO combines a platform built for participation with local operations close to its customers in São Paulo, and is ready to grow with its community.
