Report summary
The sponsored Jovem Pan article covers VIVAMOMENTO’s progress in São Paulo. It presents plans to connect products, benefits and community, supported by a local team and its Vila Olímpia base. It also describes meetings with users and the role of feedback in developing the operation.
Read the original reportSão Paulo, October 2026. Brazilian shoppers are not short of shopping platforms. Comparing products across apps and finding a deal at any hour is already routine. The question that really matters is a different one: can a platform offer not just products, but content and services that make a real difference to everyday life?
VIVAMOMENTO is moving forward in the Brazilian market with that in mind. The interactive shopping and lifestyle platform is consolidating its presence in São Paulo by connecting products, brands, interactive activities, rewards and local services. Its relationship with users goes beyond a one-off purchase and becomes part of their routine.
Products, experiences, and rewards in one place
On the product side, users discover items across many categories, join group purchases and enjoy VIVA FLASH, with limited-time promotional events.
On the lifestyle side, points exchange and coupon redemption turn participation in the app into a direct benefit for users. Every interaction gives something back.
A cycle strengthened by every participation
Step by step, VIVAMOMENTO is building a continuous cycle:
- attractive products invite people to participate;
- consistent participation clearly reveals what consumers and brands really prefer;
- increasingly well-aligned products and services with these preferences bring users back regularly.
For merchants and partner brands, this changes what the platform is for. Rather than an occasional shop window, VIVAMOMENTO works as a permanent channel for building relationships with customers.
A team that listens before selling
This idea takes shape every day in the work of the São Paulo team. The focus is not only on selling a product. The team wants to understand why people are interested in it, what users hope to see when a campaign ends, and whether the benefits on offer are genuinely useful.
What excites the team most is seeing users willing to spend time getting to know how the platform works. Once they see real value, they keep asking about the next new features and activities.
That closeness also happens offline. Groups of users have visited VIVAMOMENTO's office in Vila Olímpia to pick up promotional gifts, see products and share feedback directly with the team. These in-person meetings turn products, campaigns and services designed behind the scenes into real experiences that improve with every conversation.
A dedicated facility in Vila Olímpia
To support its operations in Brazil, VIVAMOMENTO has set up its own space of more than 600 square metres in Vila Olímpia. The fit-out is in its final stretch, and the local team is already in place and fully at work.
Products are arriving in batches, and product listing and fulfilment are already under way. The space brings product management, the team's work and user support together in one place. It was designed to hear directly from the local market and respond quickly to what shoppers say.
A journey that grows with the community
Discovering a product, joining an experience, redeeming a reward, using a local service. In São Paulo, VIVAMOMENTO connects each of these steps in a single interactive shopping journey that becomes more complete as the community takes part.
The idea is clear: more than a place to shop, a platform that is part of its users' everyday lives and grows together with its community.
